Nowadays, becoming successful on Instagram is not as easy as many think. There are a lot of things one has to worry about. As competition is getting fiercer and fiercer, the utilization of clever hashtags and posting frequently is no longer yielding the required results. If you are in need of getting more Instagram followers then you need to be well informed about the latest Instagram tools as well as trends. This is to all Instagram users who need to increase followers with the aim of becoming an Instagram influencer or those who are operating the accounts as part of their business social media technique. To create a robust Instagram presence, you need to do thorough research about each of the current trends in 2019.
Below are some of the Instagram trends in 2019
1. Influencer authenticity
When entering into an agreement with influences as a brand, authenticity is the main essential factor you should put into consideration. It is possible to get a great number of followers if you make use of all the outlined tricks, the key influencers are those with actual followers, followers who are truly in need of their content. In simple terms, influencers are individuals who have control over their audience.
Before reaching a decision to work with an influencer, its essential to take your time and do thorough research about them as well as their presence in social media. Do not look at the follower figures only but focus on other things as well, for instance, you may try to find out whether their posts are fully engaged. You can also research about the reaction of followers towards the influencers. You may also find out the brands they are in collaboration with or the ones they had collaborated with in the past if any. You also have to determine whether they are authentic or not.
2. Buying direct on Instagram
The advancement in the usage of Instagram has led to the invention of Shopping Feature which allows buyers to purchase products directly, due to the ease of this feature most of the buyers will tend to buy from you.
This trend will continue to evolve this year and the upcoming years. Normally Generation Z and Millenials are after convenience and the capability to purchase products using the platforms, they are already enrolled such as Snapchat, Instagram and other social media platforms they use.
As far as social media content is concerned, innovation, as well as originality, are very essential. There are varieties of contents to competing with, apart from other brands.
One of the techniques you can use to differentiate yourself from others is by ensuring followers are keen with your content and follow you and enhance your Instagram engagement. Posting unique content and keeping your content up to date is a great way of increasing the number of followers. Cinemagraphs has been making headlines in the world of Instagram.
4. Stories Highlights
Instagram stories are exceptional but they last only for 24-hours. This is what led to the introduction of Stories Highlight Feature, it allows users to save the best stories and keep them in your Instagram account for the period you want. Your followers, as well as new visitors, will be in a position to view the stories highlights in your profile.
5. Instagram Story Ads
Since the popularity of the Instagram Stories feature is continually increasing now and then, it’s a good move to use it to market and sell your goods. A great number of Instagram users view stories on a daily basis. They are usually brand stories.
6. Leverage Instagram growth tools
In spite of how good your social media techniques might, the most successful players are using growth tools to gain additional followers, likes and other types of engagements. If you are in need of growing your Instagram followers then it’s essential to select tools which can assist you to grow your Instagram with genuine followers.
The above are some of the Instagram trends in 2019. Some are continuing to evolve not only this year but also for the upcoming years. XPLOD Social is also another trend being used by Instagram users to grow their followers.